Online-to-offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. O2O, identifies customers in the online space through emails and internet advertising, and then uses a variety of approaches to entice the customers to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.
Is your business suitable to use this e-commerce business model? Understand more about the core of O2O business model from the expert at SITEC E-Commerce Class 103: Understanding O2O.
We bring you experts from the world of e-commerce to share with you helpful tips and knowledge that you can use in your e-commerce business.
- DATE AND TIME
Tue, March 19, 2019
- 1:30 PM – 4:00 PM